Which comes first - The idea, or the perception?

With the burgeoning "Bad Lip Reading" video stable on YouTube, I always wonder if the staff assembles in a big room, turns off the audio and lets the myriad possibilities influence the script, or if they already have some off-the-wall ideas and graze for particular snippets of video that sync up with their preconceived notions?

The water-slurping take is genius, as is the idea of senator using his time to hawk a used van.

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