Let's all go to the Broncos game
And let's outfit ourselves with new jackets and scarves, not advertising Estes Park or Rocky Mountain National Park, but advertising the Denver Broncos, because, hey, we don't want to look like rubes. When you pay $250 a night to stay a Ridgeline, a former Holiday Inn, tourists, this is what your 2% lodging tax goes for - A Broncos junket, complete with an overnight stay (because hey, it's almost 90 minutes from Estes Park to Mile High Stadium) and Broncos junk.